ByTechVista

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  • Brands using AI-generated influencers to promote products on social media

    Investigation finds AI content that purports to show genuine customers, prompting calls for greater transparency Brands promoting their products online are quietly deploying AI-generated influencers on social media, an investigation has found, prompting calls for greater transparency. The findings suggest companies are increasingly turning to AI-generated content that purports to show genuine customer experiences while…

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  • Mumsnet calls for under-16s social media ban with cigarette-style health warnings

    Resembling cigarette packet warnings, the ads highlight dangers and urge people to email MPs Mumsnet has launched a campaign to introduce a ban on social media for under-16s featuring health warnings in the style of those on cigarette packets. The deliberately provocative national advertising campaign calls for all social media to be banned for children…

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  • Battle of the chatbots: Anthropic and OpenAI go head-to-head over ads in their AI products

    New Anthropic campaign suggests other AI platforms will incorporate targeted ads in their chatbot conversations The Seahawks and the Patriots aren’t the only ones gearing up for a fight. AI rivals Anthropic and OpenAI have launched a war of ads trying to court corporate America during one of the biggest entertainment nights of the year.…

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  • Coinbase adverts banned in UK for suggesting crypto could ease cost of living crisis

    Advertising Standards Authority says firm advised by George Osborne ‘trivialised risks of cryptocurrency’ A cryptocurrency company advised by George Osborne has been banned from showing a set of adverts that suggested using its services could be a solution to the cost of living crisis. Coinbase, which appointed the former Conservative chancellor to chair its global…

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  • Elon Musk’s X fined €120m by EU in first clash under new digital laws

    Ruling likely to put European Commission on collision course with billionaire, and possibly Donald Trump Elon Musk’s social media platform, X, has been fined €120m (£105m) after it was found in breach of new EU digital laws, in a high-stakes ruling likely to put the European Commission on a collision course with the US billionaire…

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  • Facebook’s job ads algorithm is sexist, French equality watchdog rules

    Regulator found ads for mechanics skewed towards men while those for preschool teachers targeted women The French equalities regulator has ruled that Facebook’s algorithm for placing job adverts is sexist, after an investigation found that adverts for mechanic roles skewed towards men while those for preschool teachers were targeted at women. The Défenseur des Droits…

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  • Google given special status by watchdog that could force it to change UK search

    CMA puts Google under tighter regulation with ‘strategic market status’ designation and can enforce changes Business live – latest updates Google faces enforced changes to its UK search business after the competition watchdog conferred a special status on the company that puts it under tighter regulation. The Competition and Market Authority (CMA) confirmed that Google…

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  • Google experiences deja vu as second monopoly trial begins in US

    Firm faces another dismantling attempt over allegations of illegal monopoly over digital ads brought by DoJ After deflecting the US Department of Justice’s attack on its illegal monopoly in online search, Google is facing another attempt to dismantle its internet empire in a trial focused on abusive tactics in digital advertising. The trial that opened…

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  • EU fines Google nearly €3bn for ‘abusing’ dominant position in ad tech

    Regulators ordered the tech giant to end ‘self-preferencing practices’ in advertising services but declined to force sale European Union regulators on Friday hit Google with a €2.95bn ($3.5bn) fine for breaching the bloc’s competition rules by favoring its own digital advertising services, marking the fourth such antitrust penalty for the company as well as a…

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