Latest posts

  • ‘AI washing’: firms are scrambling to rebrand themselves as tech-focused

    PR executives say UK companies are forcing them to present ordinary automation as artificial intelligence UK companies are performing “yoga-level” stretches to describe themselves as AI specialists in an attempt to capitalise on the buzz around the technology, public relations firms have said. Weary communications executives tasked with securing media coverage for brands have complained…

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  • After a teddy bear talked about kink, AI watchdogs are warning parents against smart toys

    Advocates are fighting against the $16.7bn global smart-toy market, decrying surveillance and a lack of regulation As the holiday season looms into view with Black Friday, one category on people’s gift lists is causing increasing concern: products with artificial intelligence. The development has raised new concerns about the dangers smart toys could pose to children,…

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